Home Service Marketing Calculator
How much do you need to spend to hit your revenue goal?
The same four-number math the biggest home service operators use to reverse-engineer their marketing budget. Move the sliders — see your number.
Monthly revenue goalwhat you want to hit
$
Average ticketrevenue per job
$
Close rateof booked appointments, how many say yes
%
Booking rateof good leads, how many book an appointment
%
Cost per paid leadwhat one bought lead costs you
$
Free lead shareleads from reviews, map pack, referrals & repeat
%
You need to spend about
$19,048
per month on marketing to hit that goal
That's about 19% of your revenue goal reinvested into paid marketing to hit it.
238
Leads needed / mo
167
Appointments Booked
83
Deals closed
Paid cost per lead
$100
what you pay for bought leads
Your blended cost per lead
$80
20% of your leads cost you nothing
Here's the free lever: today 20% of your leads come in without paying. Push that to 40% — with more reviews, a higher map-pack spot, and a site that converts — and you'd hit the same goal on $14,286/mo in paid spend. That's $4,762 less every month for the same revenue. Reviews and ranking are the cheapest leads you'll ever get.
The cheapest lead is the one you don't pay for.
More reviews, a higher map-pack spot, and a website that converts pull leads in for free — which drops your blended cost per lead and the spend it takes to grow. That's the whole system we build: the site, the review engine, instant text-back, and missed-call recovery.
See how it works →Local Online Marketing — Websites & lead systems for home service pros.Local Online Marketing · localonline.marketingMath based on the four-number framework popularized by Tommy Mello (A1 Garage Door). Not affiliated with or endorsed by A1.